Local Business SEO Checklist

  • Assign Service or Assign Appropriate Categories
  • Set Address
  • Set Service Areas
  • Set Hours
  • Set Phone Number
  • Set Website
  • Set Appointment URL
  • Add Any Highlights
  • Add Description
  • Add Photos

2. Photos – Website and GMB

3. Website Setup

  • Footer
    A. Add NAP
    B. Add Hours
    C. Add map embed (https://www.youtube.com/watch?v=KIC0OK9nKXY)
  • Tracking Pixels
    A. Facebook Google
    B. Analytics
    C. Google Adsense for conversions
    D. Bing Ads for conversion
  • Pages Setup
    A. Services Section Page for each service
    B. Industries Serviced – Page for each industry
    C. Locations Serviced – Page for each location
        *Cities or suburbs Google lists separately
        *Add a map embed for directions from city center to your office
    D. Blog Roll
        *General interest info
           i. How tos
           ii. History of
           iii. Specialties required
           iv. Licensures
           v. Etc…
        *City and surrounding point of interests (direction embeds)
            i. TD Ameritrade Park
            ii. Zoo
            iii. Ralston Arena
            iv. Bellevue Berry Farm
            v. Werner Park
            vi. Village Point
            vii. Stinson Park
            viii. Mormon trail center
            ix. Memorial Park
            x. Etc…

4. GMB Management

  • 2 posts per week – these are deals you are offering
    A. Setup 6-8 deals and rotate through them
    B. Use different images when possible

5. Setup other directories and profiles

  • Bing Places
  • Yelp
  • Apple Maps Connect
  • Facebook
  • Twitter
  • Professional specific directories
  • Etc…

6. Reviews

  • Google
  • Yelp
  • Facebook
  • Bing

7. Link Building

  • Press releases
  • Authority content for other sites pointing back to your site
    A. This should point to informational pages in your site
  • If you work with other companies, have them highlight your business with a link to your website in their case studies or portfolio
    A. Do the same for your network